COPPER BRANCH INTRODUCES ITS ‘LET’S BEAT BREAST CANCER’ CAMPAIGN
The world’s largest plant-based restaurant chain will donate a portion of its sales to promote cancer prevention education in partnership with the PCRM.
(October 3, 2019 – Montreal, QC)
For the entire month of October, Copper Branch, the largest 100% plant-based restaurant chain in the world, will donate a portion of the sales of its popular Organic Beet Hummus dish to support nutrition education and help reduce the risk of breast cancer to coincide with October being Breast Cancer Awareness Month.
The company, which operates over 65 locations around the world, will be working with the Physicians Committee for Responsible Medicine to raise money for breast cancer nutrition education and prevention. Further information on PCRM’s Let’s Beat Breast Cancer campaign can be found here.
The importance of eating a balanced, healthy diet as it relates to preventing breast cancer cannot be overstated. Dr. Kristi Funk, Co-Founder of Pink Lotus Breast Center in Los Angeles states, “The healthiest meals are plant-based, low fat, and high fiber: an abundance of fresh fruits and vegetables, 100% whole grains like brown rice and oats, non-animal proteins such as lentils, beans, and soy.” Copper Branch’s menu features 100% plant-based menu items which are never fried and consist of mainly organic and non-GMO ingredients.
Eating right is a philosophy that has been at the core of Copper Branch’s goal to bring healthy, delicious food to the masses since its inception in 2016. Rio Infantino, CEO of Copper Branch, explains, “Our mission has always been to empower, energize and make people feel their best. We are honored to work with these wonderful organizations to help combat breast cancer”.
According to Canada.ca, more than 26,000 Canadian women will be diagnosed with breast cancer in their lives and 5,000 will die from the disease. Breast cancer accounts for approximately 26% of all new cases of cancer in the country and in the United States roughly 1 of 8 women will battle breast cancer sometime in their lives.
Mr. Infantino adds, “We picked our Organic Beet Hummus because the rich red color of beets actually comes from the cancer-fighting antioxidant Betalain, which starves tumors and hinders cell division.
The campaign will run through the end of October at Copper Branch locations in Canada.
ABOUT COPPER BRANCH
Started in 2014 and headquartered in Montreal, Copper Branch is a privately held company and holds the distinction of being the largest and fastest growing plant-based fast casual chain in the world. The company’s mission is to Empower, Energize and make people feel their Best; providing a convenient, plant-based dining experience without sacrificing taste, quality or satisfaction. The reasonably priced, 100% plant-based menu items are never fried and consist of mainly organic and non-GMO ingredients. For locations, menus and other details, visit https://www.eatcopperbranch.com/. Twitter and Instagram @copperbranch