Montreal, Quebec (April 13, 2015) – Vegan restaurant chain Copper Branch, has partnered with the loyalty advocates at DataCandy to launch its debut customer engagement and gift card program. The Montreal-based quick service restaurant features a wholesome menu of 100 percent plant-based power foods.In its mission to become a powerhouse in the plant-based dining scene, Copper Branch chose to invest in a streamlined strategy that will strengthen its customer base as well as cultivate a relationship with its best customers. Adopting the user-friendly DataCandy software solution enables Copper Branch to support transactions for both gift cards and loyalty rewards using one technology platform.With DataCandy’s seamless integration with Copper Branch’s existing Point of Sale (POS) system, the restaurant chain can easily capture and track valuable customer insights surrounding dining habits and patterns. This newfound intelligence will empower the restaurant to generate more personalized offers as well as meaningful rewards to influence future customer behavior, stimulate foot traffic and increase repeat visits.