Copper Branch donates a portion of its customers’ loyalty club points to save rainforests around the world

September 04, 2019 // Franchising.com // Montreal, QC – As the world is well aware, the fires raging through the Amazon Rainforest are an international environmental tragedy. The world’s largest quick service plant-based restaurant chain, Copper Branch, is doing its part and is urging companies in North America and around the world to follow its lead, by their Rainforest Trust donation program.

Through its My Copper Branch Rewards, every time a customer uses their loyalty card, a donation is made by the company to the Rainforest Trust, a global organization protecting our planet’s most endangered wildlife forests and animals. The campaign was started in September of 2018 and, since that time, over 5,200 acres of rainforest land has been saved through Copper Branch’s customers’ use of their loyalty cards.

Brazil’s National Institute for Space Research has recently reported that more than 72,000 fires have occurred in Brazil since the start of 2019 with over half of those being in the Amazon rainforest region, known as “The Earth’s Lungs”. This has led to an 83% increase in deforestation as compared to 2018. They reported the staggering statistic that 1.5 soccer fields are burning every minute in the country. The impact has been widespread to the health of planet and its inhabitants living in these rainforest lands. Even large cities like Sao Paulo have been affected as the city has been plunged into virtual darkness due to the traveling smoke.

“Especially with the ongoing environmental catastrophe occurring in the Amazon, we at Copper Branch are proud to partner with an amazing organization like Rainforest Trust to preserve rainforest lands which are absolutely essential to the health of the planet and our species,” states Copper Branch CEO Rio Infantino. “Every time one of our 50,000 loyalty club customers uses their card they are, in their own small and personal way, helping this organization fight the destruction of these indispensable rainforest regions.”

The three-decades-old Rainforest Trust, one of the most respected environmental organizations around the world, protects threatened tropical forests and endangered wildlife by partnering with local and community organizations in and around vulnerable areas. The Rainforest Trust partnership-based approach ensures the long-term protection of tropical ecosystems and the wildlife they hold. They support projects throughout Central and South America, Africa, Asia, and Australia. Over 60 nations and 2 million farmers around the globe have sustainability programs or are certified producers, which improve community livelihoods and protect the environment.

What makes Rainforest Trust unique is that they are dedicated to engaging local partners, who share in their commitment to preserving species and protecting the land. Over $190 million has been earned by indigenous and forest communities through the organization’s sustainable forest enterprise initiatives.

“The work this organization does is key to the efforts to save these lands, which are home to 50% of the biodiversity on the planet,” states Infantino, “and it is part of our company ethos to do our part for the planet in supporting this incredible organization.”

Copper Branch/Rainforest Video: https://www.facebook.com/CopperBranch/videos/509896162817469/

About Copper Branch

Started in 2014 and headquartered in Montreal, Copper Branch is a privately held company and holds the distinction of being the largest and fastest growing plant-based fast casual chain in the world. The company’s mission is to Empower, Energize and make people feel their Best; providing a convenient, plant-based dining experience without sacrificing taste, quality or satisfaction. The reasonably priced, 100% plant-based menu items are never fried and consist of mainly organic and non-GMO ingredients. For locations, menus and other details, visit https://www.eatcopperbranch.com/. Twitter and Instagram @copperbranch

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