Montreal, May 28th 2019

The vegan restaurant chain Copper Branch is launching the second creative execution
of its recent advertising campaign.

After Jesperi Kotkaniemi, Montreal Canadiens player, the second extraordinary personality
to partake in the campaign is professional tennis player Bianca Andreescu, World No. 23
on the WTA tour and 2019 BNP Paribas Open Champion. Her participation was made possible
thanks to the collaboration of the MVP Group, an agency specialized in partnerships with
professional athletes and sports legends, and Bianca’s representation agency, Octagon.
Designed by Generation Agency, the concept draws a parallel between extraordinary personalities
who are destined for a great future and extraordinary food.

To accomplish great things, to become better and to reach the extraordinary, one must take care
of one’s body and one’s mind. To feed our ambitions, a healthy diet is required. To be at the top
of its form, Copper Branch supports these people in their quest to become extraordinary
with extraordinary food 100% made from plants.

“ Considering Bianca’s athletic potential, talent and determination in her sport, this collaboration
with Copper Branch was an obvious fit as it coincided with the brand’s inherent values in always
offering its best in a competitive environment ”, says Pierre Gagnon, associate at Generation Agency.
The campaign featuring Jesperi Kotkaniemi will be broadcasted only in Quebec, whereas
the one with Bianca Andreescu will be broadcasted in the English part of Canada.

About Copper Branch
Founded in 2014 in Montreal and boasting 50 restaurants in Quebec, Ontario, Alberta,
the United States and France, Copper Branch ( is the largest vegan
restaurant chain in the world. The 100% plant-based menu serves the company’s mission:
to provide the community with quality whole foods in the fast food industry with an
environmental focus. The dazzling progression is undeniable with the opening
of new franchises every week.

About Generation
Generation ( offers integrated communication services. Its experienced team
operates in an environment where new technologies and advertising by traditional vehicles
come together. This versatile team is able to carry out any type of project, be it marketing strategy,
advertising creation, branding, print or electronic production, promotion or web design
and Web programming.

Advertiser: Andrew Infantino, Richard Hebert, Copper Branch
Account services: Stéphanie Carbonneau, Sandrine Choinière, Pierre Gagnon
Creation: Nicolas Sylvain, Pierre-Olivier Gravel, Pierre Gagnon
Media: Jasmin Provost
Production house: Productions Film Truck
Producer: Marc-Antoine Lambert, Alexandre Caron
Director: Guillaume Simard
Director of photography: Guillaume Shea-Blais
Edit: Maxime Aubert
Color grading: Simon Boisx
Visual effects: Étienne Bergeron
Sound: Pierre-Olivier Rioux, Lamajeure
Music: Louis-Philippe Quesnel
Athlete representation: Jonathan Dasnieres de Veigy, Octagon
and Simon Arsenault, MVP Group Agency

Pierre Gagnon
Vice President Strategy – Generation
514-521-3300, extension 242
[email protected]